Clothes collections for SUDEP Action

We are delighted to share with you our latest Charity Partnership with SUDEP Action that works to increase awareness of epilepsy risks and tackle epilepsy deaths, including Sudden Unexpected Death in Epilepsy (SUDEP). The only UK charity supporting and working alongside those whose loved ones have died suddenly. Services include bereavement support, counselling and help with understanding the inquest process. Free tools, information and resources are provided to help keep people with epilepsy safe. SUDEP Action also works in collaboration with UK and international research teams to help prevent epilepsy deaths - striving to get the answers that will save lives.


If you would like to donate via any luxury clothes or accessories to assist SUDEP Action to make a bigger difference then you can now do so via our clothes collection service. Register your request today!

https://fashionforchange.boutique/donate-clothes







 


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By Isla D'Aubigny | Friday 7 September 2018

Fashion for Change is launching in India

We are excited to share with you some wonderful news. Fashion for Change will soon be expanding into India where we will be enabling Bollywood stars, sports personalities and high profile musicians to recycle their designer wardrobes and fashion items and auctioning them in support of specific social causes.


Our Indian operation will be lead by Parag Saikia and Tejprakash both of whom have a wealth of experience in philanthropy and providing support to local entrepreneurs. They will be expanding the auctioning of fashion garments to other items such music, sports equipment and motors to include donations from further brands.


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By Isla D'Aubigny | Thursday 17 May 2018

Launch of clothes auction for your charity

Donated clothes can now be sold for maximum value and is the first service of its kind in the UK that specialises in luxury every day fashion. It has already been used by celebrities, including most recently Gillian Anderson who raised over £25,000 with her wardrobe clear-outs. Speaking about why she chose the service “I've been trying to figure out for years how to make the most of my old designer clothes. Until now, it was either donating to a charity shop, which might raise £20 for a Ralph Lauren gown, or leaving in the hands of a consignment shop, which can't sell at proportionate prices and then takes 50 per cent off the top. Fashion for Change has been such a wonderful discovery. The perfect platform for exactly this situation. Everyone wins.”

 

Here’s how donating works

  1. Fashionistas simply select the luxury clothes, shoes or accessories that they no longer wear (including high-end high street, designer and vintage)
  2. Fashion for Change collects and lists the items on the donor’s behalf
  3. Once the items have sold, Fashion for Change sends the items to the buyer(s)80% of the auction sale goes to the charity project of the donor’s choice.  
  4. At any point fashion lovers can see how much they’ve raised for their charity

How we raise up to 5 x more

  • We charge 20% of sale to cover our listing costs compared to retail charity shops whereby up to 80% of sale is needed to cover their overheads.
  • We specialise in the sale of quality clothes and accessories only and so we are able to acquire higher prices for donated items.
  • We reach a larger audience of customers by selling clothes online compared to retail charity shops.
  • We can increase the range of garments available to consumers by charities selling together.
  • As a Social Enterprise we are committed to utilising technology to continually improve the ease and efficiencies of recycling luxury clothes.

Isla D’Aubigny, Founder of Fashion for Change, says “Fashion for Change provides the perfect answer to busy women and men who love following latest luxury style – such as Gucci, YSL, Chanel, or Jimmy Choo – but who don’t want to ‘drop’ their garments at their local charity shop once they no longer wear them.”
Speaking about what inspired her to launch the service, Isla said “ We estimated that there are over 4 million luxury garments in wardrobes across the UK not being worn or donated. Through our consumer research we have understood that one of the main reasons for the lack of donation is due to concerns that high-end items will not be sold for their value, lack of donation visibility and lack of choice of charity.”


“What’s more we understand that up to 80% of sales in a charity shop overheads go towards their overhead costs and only a sample of charities have retail outlets, immediately limiting donor choice. I want to change this by making donating high-end clothing both easy and rewarding. By doing so we will increase the range and accessibility of second hand luxury clothing that often have many lifetimes available in their making.  Fashion lovers now have the opportunity to create the market and by doing so increase the accessibility of sustainable fashion and funds towards the social changes of their choice.”


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By Isla D'Aubigny | Tuesday 23 January 2018

Fundraising at the drop of a hat, coat or little black dress

Donating clothes to support charity is nothing new – but what happens when a person’s wardrobe is stocked with luxury clothes that cost hundreds, even thousands, of pounds per item and have hardly ever been worn?

Our online charity boutique, offers a new way to donate and buy luxury clothes by enabling donors to choose the charity or project that they support, see what they have raised and the impact they have made.

Currently, we are the only UK website that allows fashion-conscious and environmentally-concerned consumers to browse all high-end charity clothing in one place with the ability to filter by their chosen charity.

As a Social Enterprise our impact goal is to dramatically increase the amounts of luxury garments donated to charities by removing the barriers to luxury clothing donations, in particular “My designer clothes will be sold cheap if I donate them to charity and therefore their value wasted”, “I never have the time to drop my clothes off at a charity shop”, “The charity I support don’t have a shop I can drop them off at”, “I am not sure how much I will raise or where the money will go”.

One of the main ways we can inspire further donations is by increasing the value of luxury garments and reducing individual charity retail costs. By sharing an online platform with charities we can reduce individual charity overheads and increase the sale value of their luxury garments by specialises in luxury. For example, we have found that a designer suit in a typical charity shop is likely to be sold for £20, of which as little as *£4 (20%) would be retained by the charity. In contrast, Fashion for Change would sell the same suit for £100, of which up to £100 would go to charity. 

*The Charity Retail Association claims that 60-80% of a charity shop’s income goes on rent, wages (minimum of a dedicated shop manager) and other overheads.

By removing the barriers we aim to inspire an estimated 400 million pounds worth of luxury garments being unworn, out of wardrobes and start working for their donors cause. To estimate the potential volume of clothing we have found some useful statistics from The British Heart foundation research, which found that women typically harbour 16 items of clothing have not been worn for over a year, most commonly because it no longer fits.  If we take an average size donation of 10 luxury items a year to charity, this would result in 4 million items available for donation.

In addition, more and more fashion savvy individuals are looking to purchase from a rapidly growing second hand marketplace. A recent WRAP 2013 survey found that there is a willingness amongst consumers to wear more of second hand items, especially if a better range were available, these include wider choices in terms of size, colour, brands and price. Through our online catalogue we are able to meet this growing demand for high quality second-hand clothing with a targeted online stock within 3 years of over 50,000 luxury items.

Through increasing luxury donations we can reduce the environmental impact of clothing production and waste by making recycling simple and hassle free whilst enabling consumers to access high quality, longer lasting fashion at reduced costs.

“I've been trying to figure out for years how to make the most out of my old designer clothes. Until now, it was either donating to a charity shop, which might raise £20 for a Ralph Lauren gown, or leaving in the hands of a consignment shop, which can't sell at proportionate prices and then takes 50 per cent off the top. Fashion for Change has been such a wonderful discovery. The perfect platform for exactly this situation. Everyone wins.”  Gillian Anderson – Actress who raised over £13,000 from her everyday wardrobe for her charity SA-YES

Fashion for change’s aim is to provide a dedicated website solely for clothes donated to charity allowing charities to re-sell their donated clothes with reduced individual overheads; and increase the funds they receive from luxury clothes donations. Isla D’Aubigny – Founder

Register your clothes donation today 


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By Isla D'Aubigny | Thursday 2 March 2017

How did you come up with the concept? Interview with Huffington Post

I have always loved fashion and yet have no time to go shopping, so I always shop online. Currently, there is no online charity shop where I can purchase good quality second hand clothes all in one place. I am also frustrated by the general cumbersome nature of clothes recycling. The general process in my home is that I bundle up a bag (normally a few bin bags) of items we no longer wear and place them in my car where they sit for weeks. So, I leave it another month and so on.  What’s more, when I finally drop them off my items will be going to the charity which more convenient and is closest to my car, as opposed to the cause I want to support. I am not proud of this, but I suspect I am not alone. 

When did you first become aware of the concept of sustainable fashion?

The first heard the term used by Livia Firth, through 'The Green Carpet Challenge (GCC)', the objective being to raise the profile of sustainable style.

I now see a growing awareness of the impact that the fashion industry has on our environment and it is unsustainable. An interesting documentary has just been released called 'The True Cost', that reveals the impacts of fashion consumption - What’s more we now have ‘Fashion Revolution Day’ on the 24th April each year to bring people together from throughout the world to challenge the current industry wide system and “demand that fashion becomes a force for good”. Over the next few years I think we will see a growing number of social entrepreneurs solving many of the issues involved with the fashion industry. The Kering Group that owns many of the large luxury fashion brands are now taking sustainability to the heart of their agenda and pulling together the industry leaders to engage change. They have recently created an Environmental profit and Loss (E P&L) that makes the invisible impacts of business visible, quantifiable and comparable. Fashion for Change can help the luxury brands to find a sustainable way for fashion lovers to follow a brand’s latest collections by providing an effective luxury recycling service to their customers.

Through Fashion for Change we can address the need for a far greater range of quality second hand clothes for charity, with ease of purchase and prompt delivery. We can only do this if charities and service providers come together under a combined sales platform. Charities have pressure to reduce their costs and increase demand for their products; we can help them do that. Plus by donating online we can efficiently engage the donor and provide them with a level of transparency that would be too costly in the previous donation model.

The UK Giving Survey 2014 found that the main barrier to donating was not knowing how the money was being used: 70% responded by saying “If I knew how money was directly helping, I would feel more inclined to give to charity”.

Why is sustainable fashion so important to you?

Because fashion is the worlds second biggest polluting industry, second only to oil.

We are never going to stop our love of fashion so we are going to need to find ways to reduce the impact on our planet and the communities of which they are made.  To wear what we like is an expressive form of who we are. But if the impact of what we are wearing goes against who we are, then the clothes we wear are no longer an expression of us.  I want the option to choose my impacts by the clothes that I buy. I think many people do. I love the ‘ Who made my clothes?’ campaign that is raising awareness of the need for transparency about where our clothes come from.

It is also important to me as I can see how we can all make a difference simply by extending the use of our garments, by just 9 months of active usage we can reduce each of their carbon, waste and water footprints by 30% as well as help to save up to £5 billion in resources used to supply and dispose of clothing.

What are your favourite fashion brands to wear?

The brands I love at the moment are Wrap London, Hush, Jenny Packham and Joseph.  I have always loved Diane von Furstenberg as well as Vera Wang’s wedding gowns, so when I got married a few years ago, I managed to find a perfect second hand one and it was beautiful.

Does your passion for sustainability branch into other areas of your lives as well as fashion?

Absolutely, I look to purchase as much local and organic produce as I can, it seems when we mass-produce anything our planet suffers. An example is the huge amount of meat we eat! If we ate less meat enabling us to buy better quality meat, then this would make such a difference. The heavy impact on the environment of meat production is well documented.

Sustainability is in my family too; my brothers run a Community farm on Dartmoor called Chagfarm which aims to make the local community's food supply more resilient through their milk, honey and meat produce. Whilst my sister and her husband run Chagfood which meets the demand for local, affordable and ecologically-produced fruit and vegetables.

Link to the article


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By Isla D'Aubigny | Thursday 15 September 2016

Increasing clothes donations

 

What’s more we can increase the demand for charity clothing and reduce individual charity costs. The Charity Retail Association claims that in order to set up a charity shop you will need a start-up capital of £5,000-£50,000, to cover the rental deposit, shop fitting, essential building repairs and staff recruitment (note

that the average refit costs £10,000-£20,000). They also state that 60-80% of a charity shop’s income goes on rent, wages (minimum of a dedicated shop manager) and other overheads. In using our site a charity can reduce its costs, increase the amount of funds– its intended purpose. Our website can increase the turnover of charity stock by increasing sales and demand through its ever growing range of clothing and global audience.

“The charity I support don’t have a shop I can drop them off at”

 We enable clothes donations to be made to any registered charity or project. Simply complete a donation request online with us. 

“I am not sure where the money will go”

We will provide real time visibility in terms of how much has been raised as well as the ability to select a project within a charity (where available) with feedback of results.


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By Isla D'Aubigny | Thursday 21 July 2016

The need for change in the fashion industry

Over the next few years I think we will see a growing number of social entrepreneurs solving many of the issues involved with the fashion industry. The Kering Group that owns many of the large luxury fashion brands are now taking sustainability to the heart of their agenda and pulling together the industry leaders to engage change. They have recently created an Environmental profit and Loss (E P&L) that makes the invisible impacts of business visible, quantifiable and comparable. Fashion for Change can help the luxury brands to find a sustainable way for fashion lovers to follow a brand’s latest collections by providing an effective luxury recycling service to their customers.

Through Fashion for Change we can address the need for a far greater range of quality second hand clothes for buyers, with ease of purchase and prompt delivery. We can only do this if charities and service providers come together under a combined sales platform. Charities have pressure to reduce their costs and increase demand for their products; we can help them do that. Plus by donating online we can efficiently engage the donor and provide them with a level of transparency that would be too costly in the previous donation model.

The UK Giving Survey 2014 found that the main barrier to donating was not knowing how the money was being used: 70% responded by saying “If I knew how money was directly helping, I would feel more inclined to give to charity”.


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By Isla D'Aubigny | Wednesday 23 September 2015

Unique online boutique for fashion lovers with soul - press release

Isla D’Aubigny, Founder of Fashion for Change, says “Fashion for Change provides the perfect solution for busy, professional women and celebrities who love luxury style and recycling but who don’t want to ‘drop’ their items at their local charity shop.”

She continues, “With our ‘fripping’ service, fashion-lovers and celebs now have the ease of regularly giving their much-loved designer clothes a new home, whilst at the same time raising as much money as possible for a cause they care about, without any fundraising, auctions or hard work.”

Speaking about what inspired her to launch the service, Isla said “ We have thousands of luxury garments in wardrobes across the UK not being worn and I strongly believe this is because there’s no service at the moment that maximizes their true value.  Only a sample of charities have retail outlets and, in these outlets, luxury items are often sold for low prices, without donation transparency. I want to change this by launching a service that makes donating high-end clothing both easy and rewarding. In doing so, we will increase the range and accessibility of second-hand luxury and help end fashion waste.”

Isla is hoping her crowd-funding campaign on Crowdcube will raise the £300k investment needed to fully launch the Fashion for Change business and site in the UK. If you would like to invest in Fashion for Change for as little as £10, please visit [crowdcube url]


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By Isla D'Aubigny | Friday 11 September 2015

Why donate with us

Our fripping service is dedicated exclusively to turning high-end fashion into funds for charity.  How it works: when a person has quality items to donate to charity, they contact us to arrange a collection. We  then list them for sale on our site in aid of their chosen charity – or a particular charitable project.

During the sale, the person who has donated the items can see how much they’re raising for their charity and, once they’ve reached a target (if they’ve set one), the sale closes and we send the proceeds directly to the charity. Best of all, the donor (and the person who has bought the item(s)) can check back to see precisely how the money raised is being used by the charity.

It’s a virtuous circle: the charity gains, the purchaser enjoys a luxury item for up to 80% off the original price, and the donor not only supports a cause close to their heart, but also helps to lessen the environmental impact of clothes wastage[2].

[1] The Charity Retail Association claims that in order to set up a charity shop you will need a start-up capital of £5,000-£50,000. They also state that 60-80% of a charity shop’s income goes on rent, wages (minimum of a dedicated shop manager) and other overheads.  

[2] Wrap survey 2012 highlights that excessive clothing production is reaching high levels with more global manufacturers striving to produce low cost clothing. The environmental impact of low cost and inevitably low quality clothing, is becoming a serious issue with an estimated 350,000 tons of used clothing sent to land fill per year in the UK alone. Extending the life of clothes by just three months of active use per item would lead to a 10% reduction in each of the carbon, water and waste footprints.


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By Isla D'Aubigny | Friday 6 March 2015

Who we've helped

We just received an encouraging message from the team at SA-YES charity who have completed their online charity clothes sale from our celebrity Gillian Anderson.
"I wanted to thank you for all your help with the sale. Without Fashion for Change it wouldn't have happened and we would not have raised £15,600 for SA-YES and other charities close to Gillian's heart. Over £13,000 of this amount was raised through your site. So Thank You, I highly recommend your site".
Thank you SA-YES and wish you all the best with your important charity work offering support and guidance to marginalised young people leaving residential care in South Africa.

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By Isla D'Aubigny | Wednesday 18 February 2015

How second-hand designer clothes are protecting the rights of girls and women

Catapult projects include: setting up free education workshops for Nepalese girls, creating child marriage free zone in Pakistan, and providing safe homes from women escaping domestic violence.

Isla D’Aubigny, Style Director and Founder of the clothesagency.com, says, “Through the clothes agency, fashion-lovers can request a collection of their second-hand designer clothing (free of charge) and select an area they’d like to help, such as education, violence against women, or human trafficking.

Fashion for Change then lists their luxury clothes, shoes and accessories for sale, and gives live status updates showing sellers how much their pre-loved wardrobe has raised at anytime.

In return for their support, Catapult shows exactly where their money has gone – even down to the specific items bought – and gives the seller updates about how funding for the project is progressing.

What’s more, Catapult keeps in touch with a supporter once the project is fully funded to let them know the difference it is making to the lives of girls and women.”

Isla continues, “We are so excited to be partnering with Catapult – it marks the start of a brand new way for second-hand fashion to make real change in the lives of women and girls.

What’s more, it signals the beginning of a new type of giving; one where a donor can see specifically where and how their money is being used – almost as if they were on the ground doing the project work themselves.”

About catapult.org

Catapult is the only crowd-funding platform dedicated to helping organisations raise funds to improve the lives of girls and women around the world. Projects that need the support of passionate donors are listed by Catapult, then people can make donations to help to fund them.  Once a project has reached its fundraising goal, 100% of the funds are sent to the organisation so that the project can start.


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By Isla D'Aubigny | Sunday 1 February 2015

 

OUR SOCIAL IMPACT GOALS >>